kb-network    Statistics 02 May 2017

Survey by Appliances Direct finds over half of Brits are inspired by TV cooking

Appliances Direct’s new survey results have found that over half of Britain is experiencing a home cooking boom after becoming inspired by television cooking programmes.

The online retailer reported a 117% increase in sales of kitchen gadgets following the launch of this year’s Masterchef at the end of March, with 39% of those surveyed stating they had bought a kitchen or cooking gadget after seeing it on their favourite cooking programme.

Additionally, 47% of those surveyed went on to say they had followed in famous chefs’ footsteps by trying to cook a new recipe that they had first seen on TV.

Commenting on the new findings, marketing manager Mark Kelly remarked “It’s really great to see that programmes such as Masterchef and GBBO are not only great entertainment, but they are inspiring the nation to get back in the kitchen and cook meals using techniques and ingredients that they might not have previously thought of.”

Appliances Direct | appliancesdirect.co.uk