kb-network    Statistics 19 Jan 2018

Häcker Küchen shares the stats and secrets behind its record €553 million turnover

Häcker Küchen has grown by almost €150 million over the past three years, which is quite remarkable, especially in view of the decline in the German market and the subdued export growth in the industry. It was a difficult year for the German kitchen furniture exporters, so how did Häcker Küchen turnover €553 million?

With a 10% increase in exports, the Rödinghausen team once again succeeded in disproportionately increasing the export share – now 40%, which corresponds to a turnover of €221 million.

“We had a strong year in Asia, but also all our core markets in Europe developed well,” said Markus Sander, Managing Director of Sales, Marketing and Controlling.

With its sales growth of 8% (2016: €512 million) Häcker Küchen has developed better than the industry average. At over 6%, the growth of the German market (€332 million) is very encouraging. “Both our kitchen specialists and the furniture stores have contributed equally to this growth,” said Sander.

In 2017, for the first time in its history, Häcker Küchen produced more than 2 million cabinets in one year. The 6% growth in volume is lower than sales growth – explained by their selling a higher quality but a lesser quantity of products.

“The two-year co-operation in development with our partners from the supplier industry and Jochen Flacke, our external designer, shows the importance of a perfect supplier network for Häcker Küchen,” explains Stefan Möller, Managing Director, Purchasing and Product Development.

As a fourth-generation family business, Häcker treated sustainability as a mission for management. “To achieve this goal, our activities must be in keeping with environmental concerns and those of society. We are firmly convinced that proper sustainability management is the prerequisite for being and remaining one of the world’s leading kitchen manufacturers,” said Jochen Finkemeier, Managing Director.

PURemission was introduced in September 2017, for this purpose: The company has reduced the formaldehyde content of all wood products it now uses, making them more appealing to ethically conscious consumers. This has set a new standard which is extraordinary in the kitchen furniture industry. The company has been able to comply with the emission standards in accordance with CARB2 93120 and TSCA title 6, by carefully selecting its wood-based materials and its suppliers. They now comply with or stay below, the maximum values provided by Emission Class E1 of the European Directives.

“We are starting the new year with a good order backlog,” added Markus Sander. “There was a large number of orders placed after the in-house exhibition and we have added more team members on all levels. The internationalization of our Blaupunkt kitchen appliances will provide a further boost.”

Häcker Küchen | haecker-kuechen.de