Utopia    Statistics 04 Aug 2017
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Green with envy – we speak to Häfele about the enviable results of its latest research

Greenery is a huge trend for this year, but usually that only extends to our kitchens and bathrooms… now we find it shades our eyes too!

The results of furniture experts, Häfele’s, latest survey are in and they’re showcasing some truly enviable statistics. Since commissioning the survey, on the topic of ‘home envy’, the company have discovered the green-eyed truths that lie behind our smiles when visiting family and friends. Here’s what Häfele had to say about the results of this raucous research…

Any homeowner displaying green-fingered garden prowess is likely to raise the emerald-eyed monster of jealousy. Over a third of respondents (37%) admitted to being most envious of the garden space of others. Hot on the heels comes kitchen envy. A beautiful kitchen was the cause of most envy for over a quarter (28%) of respondents.

Next on the envy-scale comes a lovely lounge – with 21% of respondents nominating this room as the one that they covet most. Respondents were less swayed by bathrooms or bedrooms, the cause of most envy for only 8% and 6% respectively.

Interestingly, results were skewed by gender. For females, the kitchen was the cause of most envy, for males, the garden.
Chloe Thacker, Marketing Director of Häfele commented: “It is no surprise to see gardens and kitchens coming top of the envy-scale, particularly given the trend for ‘inside-out living’, where the garden becomes an extension of the kitchen space with seating, decking and clever design.

“Improving one’s own home is a constant cycle – trends change and new solutions in storage, lighting, layout and more enable rooms to be completely transformed. There is so much choice out there when it comes to style, finishes and fittings. Rather than simply being envious, people are taking inspiration from friends and family and making improvements to their own living spaces to deliver their very own wow factor.”

Summary of survey findings

“When I visit friends or family I’m most envious if they have…”

A lovely kitchen – 28%
A lovely bathroom – 8%
A lovely bedroom – 6%
A lovely garden – 37%
A lovely lounge – 21%

 

Ideas for Living / ideasforliving.co.uk

Häfele | hafele.co.uk/shop/home