Appliance brand Belling has conducted one of the largest surveys of laundry appliance users to discover more about their laundry habits, the way they shop for appliances and the features and functions they value. To mark the launch of its Belling Sensicare laundry collection, Belling’s survey canvassed the opinions of 2,000 consumers across the UK who own a washing machine, washer dryer or tumble dryer and sought to identify changing trends in the growing laundry market.
According to GFK, 2016 was an excellent year for tumble dryers, which recorded the greatest percentage uplift over the year. Belling’s research confirmed that there’s plenty of scope for further growth, with 50% of respondents owning only a washing machine and 15% owning a washer dryer. Only 35% owned a washing machine and a separate tumble dryer and many of those consumers (41%) were from households of four or more people.Belling | belling.co.uk