Sub-Zero & Wolf’s Knightsbridge showroom has undergone a £750K re-fit across its two-floor prime London location.
As part of a worldwide product roll-out – the biggest in the luxury brand’s 70-year history – the American luxury appliance manufacturer has expanded its offering to include a range of 60cm ovens, contemporary ovens, convection steam ovens, coffee systems and cooktops, along with a choice of integrated refrigeration and wine storage ranging from 457mm, 610mm, 762mm to 914mm in width.
The London showroom refurbishment took around a month to complete and now means that the space features three new live cookery demonstration areas. The lighter and brighter ground floor now includes an Asian style kitchen complete with Wolf’s brand new 60cm range, including built-in convection ovens in both 60cm and 45cm depths, convection steam oven, coffee system and drop down door microwave.
Wolf’s new 60cm range of ovens pair with Sub-Zero’s New Generation integrated refrigeration and wine storage while Sub-Zero’s integrated range of wine storage now offers new optional accessories such as cigar humidor, bulk storage drawer for magnums and larger bottles, plus dessert wine rack.
A further ground floor display features Wolf’s new handleless M Series contemporary oven in black glass, alongside Wolf’s 76cm dual fuel ICBDF304. Contemporary E Series ovens – also in black glass – are shown with Wolf’s drop down door microwave and convection steam oven.
Meanwhile, in Sub-Zero & Wolf’s subterranean studio, Wolf’s new M Series Professional ovens take centre stage. Teamed with Wolf’s M Series convection steam oven and coffee system, the professional feel is continued with Sub-Zero’s all steel, ICB648PRO refrigerator/freezer.
The new look also extends to the exterior, which now has a new black and gold finish, while inside the reception area has been relocated and features a Chicago Blues jazz mural.
A new Sub-Zero & Wolf showroom in Cannes is also due to open in early November.
Sub-Zero & Wolf / subzero-wolf.co.uk