Designer    Showroom 27 Mar 2018

Minacciolo makes its UK debut! Brand’s contemporary designs take the spotlight at new RB12 store…

Italian-born kitchen furniture brand, Minacciolo, has made its official debut in the UK market. Standing in pride of place in the newly-opened RB12 concept store, in Shoreditch, the company’s iconic, contemporary designs – each of which is crafted from natural, environmentally friendly materials – will be available to view and order from the store. Giulia Minacciolo – an Export Manager for Minacciolo – is in fact the third founding partner of RB12, alongside Dean Low and Rafael Borrego, whom have collaborated on a number of high-end property developments, dating back to 2012.

The RB12 store officially opened on the 5th of this month, and is the first business to take residence in the new Shoreditch Village development, in East London. Stretched across two storeys, the RB12 store showcases a selection of designs for every area of the home – from bathroom and kitchen furniture, to functional appliances, tiles and even outdoor furniture.

Standing in spotlight, arranged among a variety of similarly industrially-styled pieces, the Mina kitchen, from one of Minacciolo’s more recent collections, boasts a modular format and an ultra-contemporary aesthetic. Making effective use of colour, the Mina kitchen’s graphite grey base is accented with boiler-valve-style Tomato red knobs, that control the in-built hob, oven and mixer tap. Available in a wall-mounted or island format, the modular Mina kitchen can accommodate ovens, refrigeration units, freezers, dishwashers and drawers fitted with interior racks, trays or even a recycling unit. Each Mina kitchen is custom built to suit the user and marked with the name of the customer who commissioned it.

Also on display at the RB12 Shoreditch base is Minacciolo’s attention-grabbing Mammut extractor hood. Appearing almost alien in its aesthetic, the Mammut design combines the functionality of an industrial fan with a quirky and characterful aesthetic, that reaches over kitchen units like a robotic arm. Thanks to the designs sharp black finish and red valve control – which matches the Mina island – it will make a monolithic statement, dominating any contemporary kitchen design. The extractor also features a flexible 360º-rotatable arm and built-in LED lights, for suitable task lighting, and is available in a wall-mounted, ceiling-mounted and floor-mounted version.

From ultra-industrial to inspired-by-nature, Minacciolo’s showcase at RB12 covers a myriad of different trends that have blossomed in popularity this year. The brand’s Tinozza freestanding barrel kitchen concept is crafted from oak and available in three different versions, each evoking a different function. The Wash barrel features a solid surface basin and optional freestanding black tap – providing all the functionality of a traditional kitchen sink but in a very unique context. While the Work barrel boasts a simple solid surface worktop, to provide additional preparation space, and the Cook barrel features a gas, induction, Tepan plate or ceramic glass hob. Sturdy in stature and simple in aesthetic, these three unique designs combat all the required functionality of a traditional kitchen, but in a modern, minimalistic manner.

To see more of Minacciolo’s impressive collection, visit the RB12 store in Shoreditch Village, 6 King John Court, London E1 6FA

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