Anything but an average’ bathroom showroom, Kaldewei’s newly opened Iconic World aims to give visitors a very unique experience.
Designed by architectural firm Schmidhuber, the new showroom stretches over four levels. Visitors first walk through a multisensory tunnel, which features an audio-visual presentation of Kaldewei’s washbasins, shower surfaces and bathtubs, before arriving in the Iconic Centre – which champions the company’s first freestanding bathtub, made in 1934.
Interestingly, the showroom’s Designers’ Gallery features a collection of Franz Kaldewei’s personal design and architecture icons, while inviting visitors to explore the brand’s international design partnerships with the likes of Sottsass Associati, Phoenix Design, Arik Levy, Studio Aisslinger and Anke Salomon.
Visitors will then reach the Material Excellence arena, where – in order to demonstrate the impressive hardwearing properties of Kaldewei’s steel enamel various experiments take place, including dropping a 7kg weight onto an enamelled shower surface and heating a steel enamel plate to a temperature of over 1000°C with a Bunsen burner flame. Finally, the centre offers visitors a factory tour, allowing them to view the entire manufacturing process first-hand.Kaldewei | kaldewei.co.uk