Designer    Showroom 31 Jul 2012

Designer Places

Designer PlacesKitchen design studio Lida Cucina recently celebrated the opening of its brand new 3,500 sq ft Pedini London showroom in Battersea with a lavish launch party attended by clients, local businesses, estate agents, housebuilders, architects, interior designers and the media.

Celebrity chef Aldo Zilli was on hand to demonstrate the kitchens and Sub-Zero and Wolf appliances by preparing a selection of his signature dishes.

The new showroom follows on from the success of the Lida Cucina showroom, offices and design studio in White Waltham, Maidenhead and became a necessity due to demand after various commissions and referrals for Pedini kitchens. Last year, Lida Cucina became one of only two agents in the UK for the luxury kitchen brand Pedini.

Lida Cucina installs between 50 and 60 kitchens a year, ranging in price from £25,000 to £150,000, and employs 22 people, including a total project management service and dedicated fitting team. Pedini London kitchens start from around £45,000. Sales director Michael Gianquitto said: “Our showroom allows us space to present larger displays. Some interior design showrooms can be a little overwhelming when they are filled with overly ornate, classic and contemporary themes.

We have kept our space clutter free to showcase nine individual Pedini kitchens each with their own distinctive features and cutting edge contemporary styles.”

Ergonomics have influenced Italian-crafted Pedini kitchen design trends and sustainability has also played a part. Cabinetry and counter-tops are made of 100% recycled wood. Bespoke colour services, finishing and a seven year warranty are all strong selling points for the brand.

Elegant designs such as the iconic curved Pedini model Artika created in 1957, the now classic Integra ‘hook’, and the Dune with a unique feature island, all represent a fresh approach to the use of space with textures and colour equally important.

Poured resin floors, visual and audio equipment, the latest gadgets such as the Kaelo integrated champagne cooler with LED lighting, and a range of accessories and appliances from manufacturers including Miele, Gaggenau and Sub Zero and Wolf are also available from the Battersea showroom.

Lida Cucina believes it has demonstrated its resilience by trading through the difficult market conditions of 2008-2009 and emerged stronger and optimistic about the future, with a number of substantial projects already undertaken. Gianquitto says: “We had our best year to date in 2011 and although we have been affected by the current economic situation, Pedini London has given us the additional momentum to grow our business. We expect 2012 sales to be up 50% to 75% compared to 2011.”

Pedini London

76 Queenstown Road