Designer    Showroom 26 Oct 2017

Benjamin Moore opens the doors to its debut UK showroom, in Chelsea, London

A short two years ago, Benjamin Moore paint was introduced to the UK market, under exclusive distribution by Shaw Paints Ltd and the brand has successfully flourished since, leading to the opening of its first UK showroom, in Chelsea, London. 263 Fulham Road is home to the 1,300 sq ft showroom, which welcomed its firsts guests this October. The stylish new space stocks an expansive range, encompassing more than 3,500 of Benjamin Moore’s exceptional residential and commercial paint shades and showcases its extensive colour collection.

Serving painting professionals, interior designers and consumers alike, the expert showroom team are on hand for product advice and in-house colour consultations. While the 7-metre wall display, designed by Crucial Projects gives visitors and introduction to the colourful world of Benjamin Moore.

Helen Shaw, Director of Shaw Paints, commented: “We are thrilled to be opening Benjamin Moore’s first UK showroom in such a fantastic location. Set within one of the capital’s most iconic areas, Fulham Road is home to some of London’s best interior design shops and we are delighted to become a part of this community. It will be a pleasure to begin welcoming our customers, both professional and consumer, and allowing them to discover what we believe is a truly inspirational paint showroom.”

Benjamin Moore |