Whirlpool UK Appliances has welcomed Catherine Balderson into the position of brand manager at the company.
Catherine previously held the position of customer marketing manager for the company’s New Business Home Delivery Channel – including supporting Shop Direct and Tesco.
Prior to her time at Whirlpool, Catherine was the national account manager at SodaStream.
Commenting on her new appointment, Catherine stated “My previous role with Whirlpool is great grounding and has given me an excellent insight into the commercial and marketing side of the business.
“This depth of knowledge will enable me to progress and execute the needs of the brand effectively, including working with retailers to broaden distribution, raise awareness and sell the benefits of the brand.”
Ian Moverley, brand communications director, added “Catherine’s appointment will bolster what is already a strong and talented team and we’re delighted to have her on-board.
“The business climate remains challenging, however, with the Whirlpool brand’s premium positioning and a raft of confident and successful retailers to work with, we look forward to increasing the consumer preference for the brand, driving footfall and sales.”Whirlpool UK Appliances | whirlpool.co.uk