In anticipation of next week’s exhibition, Astracast’s Sales Director Tony Westwood answers our questions about the importance of KBB, and what visitors can expect at Astracast’s stand.
Which indsutry exhibitions do you feel are most important, and where does an exhibition like KBB Birmingham stand amongst them?
KBB Birmingham we feel is the most important exhibition to attend, especially as it is hosted in the centre of the UK on alternative years. This makes it more desirable for KBB retailers and merchants to attend and visit the exhibition to gain new ideas and see upcoming products from numerous suppliers.
What are your team most excited about for KBB Birmingham this year?
As Astracast haven’t showcased at KBB for a while, the team are most excited to be back, and showcase the company and brand to existing loyal customers. We are looking forward to meeting potential new displays and retailers for our product range whilst showcasing new products with a great buzz!
How excited are the Astracast team to be exhibiting at KBB Birmingham this year?
Having been away for a number of years we are excited to present the ‘new’ business to the industry and the recent changes that Astracast have made. We believe it is time to develop our customer base and that KBB is a great showcase to do this.
What can visitors expect to see when visiting the Astracast stand?
The story of our stand revolves around the new branding and sharpening our image. Astracast will showcase its new brand image, new products and much more at KBB2018 for its first year at KBB 2018 under new owner Darren Cooper. You will find Astracast on Stand H85.
Why should people stop by the Astracast stand next week?
Whilst Astracast has been in the industry for many years, we haven’t recently engaged across all of our customers. 2018 will be all about working with our customers to innovate and react quickly to changing trends – something that Astracast used to do but hasn’t in more recent times.