Today Jayne Adamson, Head of Retail Marketing and Brand, for British Ceramic Tile, answers all our questions about next week’s KBB Birmingham.
How excited are the BCT team to be exhibiting at KBB Birmingham this year?
We are super excited this year as what we are showcasing is so different to how we’ve exhibited before. I won’t give too much away but this year we are very much focussed on what we stand for as a brand and how we can help our customers grow their business as well as showcasing our extensive portfolio of products. KBB is always a great event and has a fantastic atmosphere. Our commercial team will be on stand throughout and look forward to welcoming customers old and new.
What can visitors expect to see when visiting the BCT stand?
Our stand is all about the latest interior trends and how retailers can recreate the same look in their showrooms. Consumers want the full look, buying into the dream not just the tile, which is what our stand is all about. Our messaging will be very much focussed on our trend expertise so expect to see some really striking, design-led displays that will really capture the imagination of the visitors, as well as some key new ceramic tile product launches.
How has BCT noticed the industry evolve over the years?
The biggest point to notice is how much consumers have grown in confidence over the years. Shoppers are taking the time to do ample research before they take on a project, with the help of Pinterest and Instagram for inspiration. They really know what they want, and because of that, they are more confident to throw caution to the wind an embrace the look they love, exploring colour, pattern and composition, rather than play it safe. It’s an exciting evolution.
What makes BCT stand out from other competitors?
We are not just selling European tiles; a key characteristic of the brand is that we are a British manufacturer who fully understands the British market. We are on the pulse of what our consumers want by following national trends and creating products that are suite to the UK market. Many of our competitors in tiles are buying and distributing off the shelf product from overseas manufacturers that have been designed for that country.
Which brands are you looking forward to checking out at KBB this year and why?
If I get time to check out other exhibitors, I will be really keen to visit some of the partners we have worked with in the past. Frontline Bathrooms will be one to visit as they have kindly lent us their products for our bathroom shots. Virtual Worlds are really pushing the boundaries with regards to AI and 4D visualisation so I’m keen to spend some time on their stand. We already have a catalogue on the Virtual Worlds site for retailers to use, but we are keen to see new areas in which we can work with them, and discover more about their latest developments.
Why should people stop by the BCT stand next week?
For all the reasons above! We have an exciting new concept stand and a series of brand new product releases that will be unveiled exclusively at the show. Plus, we’ll be hosting a cocktail hour at 3pm everyday where we will be serving drinks and nibbles to all!
What advice do you have for brands who will be experiencing their first KBB exhibition?
Be prepared to be busy. The last few times we have exhibited we have been run off our feet, all day, every day. Make sure you capture your leads in an efficient way, think about the information you want to get from potential customers ahead of the show and make sure you follow up quickly afterwards.
British Ceramic Tile | britishceramictile.com