Antony Peart’s new role as Director of Brand and Communications was created to work alongside the company’s Italian-based head of brand strategy and identity, as well as the UK marketing teams, to implement corporate and brand communications strategies. The position covers marketing for the Hoover, Candy and Baumatic brands in the UK and Republic of Ireland, and supporting the group’s continual growth.
Following an 18-year tenure at Brother International Europe, Antony Peart starts his new position with a wealth of marketing experience. Peart will oversee communications and advertising campaigns across the group’s varying product sectors, including built-in and freestanding major domestic appliances, alongside small domestic appliances.
Speaking of his appointment, Peart commented: “Hoover is one of the most iconic brands of the 21st century. The fact it’s still well-known, the household name speaks volumes considering it was established more than a century ago. I’m really looking forward to working with the team to help deliver the best possible experience for our customers.”
UK Chief Executive Officer of Hoover Candy Group, David Meyerowitz, added: “Antony’s considerable experience is a huge part of why we were so pleased that he decided to join us. It’s an incredibly exciting time, as we’re in the midst of launching our most innovative lines ever, with connected product ranges including the ground-breaking Vision oven, Discovery vacuum cleaner and One Touch laundry appliances.”Hoover | hoover.co.uk