Tony Lorenz has been appointed as Global Chief Marketing Officer, Peter Jones as Global Chief Operating Officer and Andrew Barnes as Global Chief Finance Officer.
The new board-level roles have been conceived in a move to champion the global development of the brand, spearheading the company as it enters the next exciting phase of international expansion. Bringing with them a wealth of expertise and knowledge from previous top-tier strategic, financial and brand consultancy roles, Lorenz, Jones and Barnes will be responsible for the implementation of Havwoods’ global positioning, with a focus on the brand marketing, budget strategy and logistical objectives of the UK-based wood flooring business.
Speaking of his appointment, Tony Lorenz says, “I’m very privileged to be joining Havwoods at such an exciting phase in its development; it has amazing people, products and potential and now is the perfect moment to build a truly global brand.”
Andrew Barnes says, “I am delighted to join the Havwoods journey. Over the last few years, I have been fortunate to work with the company in an advisory capacity during which time it’s become one of the fastest growing family businesses in Lancashire. As a born and bred Lancastrian it is incredibly exciting to be involved in a local business that is making a significant impact globally and has ambitions to create an internationally known brand in the hardwood floor market.”
And Peter Jones comments saying, “I am delighted to join such a fantastic company at this exciting stage of international expansion. With the strong foundations of the excellent team, we will be able to build an innovative brand offering exquisite hardwood flooring tailored to our customers’ needs wherever they are in the world.”Havwoods | havwoods.co.uk