Geberit, leader in sanitary products, has announced a new executive team within its sales and marketing departments.
Following the acquisition of Sanitec and the launch of the Geberit Bathroom Collection, specification and retail sales are now collaborating under the leadership of Raffaela De Vittorio (pictured) as UK sales director for specification and retail.
Previously holding the position of marketing and brands director, Raffaela has spent the past three and a half years establishing the Geberit marketing team, as well as project managing the build of the company’s new head office in Warwick.
In her new role, Raffaela will be responsible for a team of 43 – all focusing on the needs of retailers, architects and the care industry.
Additionally, Geberit has also announced that its marketing and product management teams will be joining together, under the leadership of Brent Hudson as the new marketing & products director.
Brent joined the company at the time of the Sanitec aquisition as the product and technical director. He has previously headed up Twyford’s UK sales and marketing operations and will now oversee a team of 32 with the overall responsibility for Geberit B2B and B2C marketing, technical support and product management of the company’s various sub-brands.
Mark Larden, Geberit UK managing director, stated “I am extremely excited by the evolution of our structure and the next phase in our business development. I am very confident that Geberit will meet the challenges and opportunities that lie ahead.”Geberit | geberit.com/en