The Bathroom Brands Group’s Chief Marketing Officer, Fiona Hope, answers all the questions about the imminent exhibition.
How excited are the BBG team to be exhibiting at KBB Birmingham this year?
We’re thrilled to be exhibiting at KBB this year, as a key event in the calendar KBB brings this very vibrant industry together. The show is a wonderful platform for the latest design innovations and will serve to inspire a new phase of growth and business expansion for retailers and suppliers alike.
What can visitors expect to see when visiting the Bathroom Brands Group stand?
The Bathroom Brands Group stand has been designed to reflect our wonderful Lake View showroom and will host our largest showcase of new product launches to date. The stand itself is 350 sq m of display space on two levels and with purpose-build room sets. Alongside the exclusive preview of new product, visitors to the stand will get a good sense of the company personality, with the double-height stand featuring a bar and lounge area as well as a unique feature, to be revealed on the first day of the show!
How has the Bathroom Brands Group noticed the industry evolve over the years?
With advances in technology constantly developing, the industry is responding year after year to innovations in all areas to ultimately improve our bathroom experiences. From sensor LEDS and water saving functions to digital thermostatic technology designed to make showering experiences safer for the whole family, the level of advancement in the industry is particularly inspiring. We’ve also noticed a shift in the aesthetic of the bathroom, with more focus placed on establishing the bathroom as a design statement in its own right. This has led to more emphasis on the design details, something we have always been very passionate about across each of the individual brand identities and this growth will be evident in the wealth of new finishes and luxury collections being launched at this year’s show.
Why should people stop by the Bathroom Brands stand next week?
All of our brands will be exhibiting under one big roof and we’re proud to be displaying a breadth of cutting-edge bathroom collections in one of the biggest exhibitor stands at this year’s show. For us 2018 is set to be a stand-out year for innovation and at our stand next week we will be showcasing more product development across more categories than ever before; including new finishes, new technology, new collections, new product and new branding. With innovations across the board, we can’t wait to welcome our customers to the stand and reveal the exciting developments we’ve working on. Our Sales, Training and Product teams will also be there in force to answer any questions that visitors might have.
What advice do you have for brands who will be experiencing their first KBB exhibition?
Make sure you take some time out to truly experience the show, visit other stands and get inspired by the incredible advances happening in all areas of the industry.
Burlington Bathrooms | burlingtonbathrooms.com
Crosswater | crosswater.co.uk