kb-network    People 09 Jun 2016

Candy offers a consumer pizza plate gift purchase promotion on selected dishwashers

How does a dishwasher manufacturer highlight the large plate capacity of its dishwashers? Candy is currently running a consumer gift with purchase promotion available on selected dishwashers that allow consumers to claim a set of six maxi 32cm pizza plates.

The promotion, which is running until the 30th June, is available on selected Candy 60cm integrated dishwashers; the 12 place setting CDI1012/5 dishwasher and the CDIM4615 and CDIM6120PR 16 place setting models.

Owain Harrison, UK head of sales and marketing for Hoover Candy Baumatic, said: “Candy is renowned for technological development and the innovative functions featured within its dishwasher range.

“Our latest promotion is designed to highlight the key features of Candy dishwashers, in particular the specially designed lower basket that enables the user to accommodate extra-large crockery and the large plate silicon supports featured in our top of the range 16 place setting dishwashers.

“Candy dishwashers are all A+ rated and offer a broad range of programmes that compliment different types of dish washing requirements.

“The ability to wash larger items in a dishwasher provides retailers with a unique selling point to highlight to customers visiting their showroom and this promotion will act as a further incentive to entice consumers to make a purchase.”