kb-network    People 04 Oct 2017
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British Ceramic Tiles makes senior appointments within its marketing team

British Ceramic Tiles have promoted Jayne Adamson to head of retail marketing and brand. Formerly marketing manager at British Ceramic Tile, Jayne’s new role is pivotal to the company’s strategic brand direction. With over 15 years experience within the surface covering and tile industry, Jayne will oversee three senior product managers and a newly appointed graphic designer, leading to the company’s vision to become the expert in the tile industry.

Speaking of her promotion Jayne said “2017/18 is the year of the brand for British Ceramic Tile. We have big ambitions to become a household name, championing the creative use of tiles in the home. We also want to be a brand that supports our retail customers and homeowners, guiding them through the home renovation process while inspiring them with ideas and stunning ranges that deliver in the style stakes.”

British Ceramic Tiles have also appointed of Jessica Wibberley as head of digital. Recruited to drive and develop the digital strategy for the British Ceramic Tile brand across retail, specification and global markets, Jessica has already made big steps in transforming the company’s online presence.  With over 9 years experience in implementing digital retail campaigns for fashion and lifestyle brands, Jessica joins British Ceramic Tile from footwear retailer Moda in Pelle where she was head of e-commerce. The company’s digital acquisition manager
 and the digital content manager will report directly to Jessica as will the external agency responsible for launching British Ceramic Tile’s new website.

Speaking of her appointment, Jessica said, “From the first meeting with British Ceramic Tile I could instantly see the potential for the business to grow and develop its digital presence. With a stunning product portfolio and engaging offline marketing initiatives, we have a strong story to tell consumers and retailers alike building our brand presence at a key time.”

British Ceramic Tiles | britishceramictile.com