kb-eye    People 02 Mar 2018

Ahead of Novy’s debut at KBB Birmingham, we speak with Owain Harrison for an exclusive preview


Premium appliance brand, Novy, plans to exhibit its innovative collection for the first time at KBB Birmingham this year. Kb-eye sits down with Novy Country Manager Owain Harrison to talk about what visitors to the Novy stand can expect and how the company has developed since joining the UK market in 2017.

How excited are team Novy to be debuting at their first KBB Birmingham exhibition?

We are very excited to be making our UK debut at KBB Birmingham. This exhibition is very important for Novy in the UK as it is our first real opportunity to showcase our brand and products to a very clearly defined target audience of premium independent retailers.

What can visitors expect to see when visiting Novy’s debut KBB stand?

Our stand will feature a range of premium appliances including ultra-quiet integrated ceiling hoods and a number of designer recirculation models that incorporate adjustable mood lighting. We will also be featuring highlights from our collection of advanced induction hobs, including those with InTouch technology, where the hood above can be controlled using touch controls on the hob beneath. Our hero appliances are our combination induction models, the award-winning Novy ONE 78cm Combination Induction Hob and Downdraft Extractor and the 90cm Novy PANORAMA, which both feature ventilation towers integrated within the hob’s surface that rise when extraction is required, to extract steam and odours at source – directly next to the pans. Most of all, our super-quiet extraction appliances are there to be seen and not heard….

Also on the stand will be Novy’s Michelin-trained development chef, James Circuit, who will be cooking delicious treats every day of the show, so visitors can see the features and benefits of cooking with our combination models for themselves.

With Novy only joining the UK market in July and already being a household name in continental Europe, how have things taken off in the UK so far?

It isn’t an understatement to say that it has gone much better than expected. Our initial focus has been to bring on board a number of top-tier independent retailers as Premium Innovation Partners, and we have had a lot of success already in that regard. We are also delighted by the support we have had from the press, both digital and in print as the brand already has a big share of voice in less than a year.

What makes Novy stand out from other competitors?

Quality, silence and pioneering innovations that have disrupted the entire extraction category. Novy invented perimeter extraction and the dedicated silencer for cooker hoods. Novy also developed the first integrated ceiling hoods. Novy is a brand where design and innovation truly go hand in hand.

Which brands are you looking forward to checking out at KBB this year and why?

I am really looking forward to seeing the Cosentino stand. That is a brand that has also completely reshaped its category and the way people think about worksurfaces.

Why should visitors stop by the Novy stand next week?

We really look forward to meeting and greeting friends old and new to the stand. We will have a team of staff from Novy in Belgium and also from the UK, and we look forward to demonstrating our products, which will all be live on the stand. I will also be there every day of the show.

What advice do you have for other brands who will be experiencing their first KBB exhibition?

Know your products, identify your target audience and enjoy the show.


For more information, catch Novy at stand H115 during the exhibition…

NOVY | novy.com