Designer    News 26 Feb 2018

Zenith, the first compact laminate to market, drives unexpectedly rapid growth for Wilsonart

At 12.5mm thin and 100% waterproof, the runaway success of Zenith, the double-sided solid laminate worktop from Wilsonart UK has taken the company by surprise. Zenith is the first of its kind; a striking super-thin material which has a solid black core. It looks and feels just like a luxury composite worktop material but offers the ease, adaptability, and significant cost savings of a laminate.

Gemma Barratt, Business Manager at Wilsonart UK said, “The demand for Zenith last year was stratospheric. As a result, we made a significant investment to support the large growth and we’d like to thank our customers who have supported us during our investment phase.”

Zenith is now 10% of Wilsonart’s UK sales. “The success of the product has been remarkable. We have now future-proofed for such demand and are focussing on developing this exciting range, driving sales, and impressing our customers with new finishes and textures,” said Nick Jones, UK Head of Sales & Marketing

Designed and manufactured by the Wilsonart group and specially formulated for use as a work surface, the impressive Zenith collection is now on display in over 300 showrooms across the country and can be found in merchants and DIY retailers nationally as well as independent kitchen retailers and online retailers, served through its network of distribution partners.

Available in three textures, each mimicking either concrete, granite or wood, Zenith offers a compelling range of design advantages for varying home space applications in all budgets. While the material’s 100% waterproof nature and decorative finish on both sides ensure it succeeds in both aesthetics and functionality.

Zenith can be installed with standard tooling so there is no costly templating or long waits for off-site manufacture.

WilsonArt |