Consumers will be able to receive cashback of up to £150 on a range of cooking, cooling, laundry and dishwashing appliances, as part of a new promotion from Whirlpool.
Catherine Balderson, Brand Manager, Whirlpool, explained: “We hope that this promotion will introduce and encourage more consumers to trade-up to Whirlpool appliances, as well as increase the footfall for our retail partners.”
To support and alert consumers in-store to the promotion, Whirlpool is providing retailers with a raft of point of sale material.
“Whirlpool is renowned for producing intuitive, quality products that provide excellent results with minimum effort,” added Balderson. “By offering a cashback incentive, more consumers can benefit from the superior performance and elegance Whirlpool appliances offer, for less.”
The promotion will run from the 28th of February to the 29th of May.
Whirlpool | whirlpool.co.uk