kb-network    News 01 Dec 2017
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Waterline adds ‘tech giant’ Samsung’s built-in products to its portfolio for 2018

Kitchen supplier, Waterline, has officially announced the addition of ‘tech giant’ Samsung to its kitchen appliance portfolio. Retailers will have access to the new built-in collection through Waterline’s nationwide network from January 2018.

A leading player in the smart appliances arena, Samsung is the sixth largest global brand by value and number one in the UK freestanding refrigeration marketplace, making their premium products an excellent addition to Waterline’s already popular portfolio.

“We are delighted to be working with Waterline as our new UK distributor for Samsung Built-In Appliances. Our passion for innovation has seen us become leaders in many home appliance categories already, and built-in represents a fantastic opportunity for us to grow even further as a business. The ranges we are bringing to market are a reflection of our commitment to the sector, and Waterline’s incredible track record and relationships with independent kitchen showrooms across the UK make them the perfect partner,” commented Mark Seaman, Samsung Channel Director of Digital Appliances.

Barry Head, Managing Director of Waterline, added: “We are thrilled to be working with such an innovative and forward-thinking global brand. It’s crucial for our retailers to have the competitive edge and we are pleased to be able to deliver the latest in smart appliance technology.”

Waterline | waterline.co.uk