kb-network    News 14 Feb 2018

VitrA wins ‘Most Innovative Design for Ageing Award’ for ‘Inclusive Bathroom Design – As We Age’

Latest figures from the National Office for Statistics show that between 1976 and 2016 there was a 3.8 percentage point increase in the proportion of people aged 65 and over. It is projected to continue to grow to a quarter of the population by 2046.

Now VitrA UK, one of Europe’s leading bathroom manufacturers and part of the international Eczacibasi Group, has been recognised by the UK Over 50’s Housing Award, for its considerable efforts to address the needs of our ageing population.

‘Inclusive Bathroom Design – As We Age’, a booklet prepared jointly by VitrA and Sheffield Hallam University’s Lab4Living research centre, has won the ‘Most Innovative Design for Ageing’ award in the UK Over 50s Housing Awards 2017.

The booklet is based on research carried out by VitrA and Lab4Living on the needs and expectations of an ageing population with respect to bathrooms. Designer, Heath Reed, and Professor Paul Chamberlain accepted the award on VitrA’s behalf at the award ceremony in London on the 13th of November.

As part of its ‘Inclusive Design’ approach, VitrA develops bathroom solutions that are accessible to everyone, safe, functional, and respectful of differences. VitrA’s research with Lab4living points out the cognitive, physical, and technical issues that older bathroom users face such as lack of mobility, problems with balance, deterioration in eyesight and cognitive issues.

VitrA’s research with Lab4living points out the cognitive, physical and technical issues that bathroom designs for older people need to take into consideration and suggests products and space design that will meet the needs of users at later stages of their lives.


VitrA | vitra.co.uk