VitrA’s new Fit and Forget campaign, launching this month, is designed to underline the company’s expertise in wall-hung frames and remove any consumer concerns about concealed cisterns.
Offering a comprehensive frame collection, including slim frames, regular, double and the more recently introduced reduced-height frame – designed for installation under windows or where space is limited – the Fit and Forget campaign aims to highlight the design potential of VitrA frames and flush plates to doubting consumers.
By introducing the products to specialist retailers through a series of informal breakfast mornings and training sessions, the events will be held over the course of the year.
VitrA Marketing Manager, Margaret Talbot, said: “A wall hung WC and furniture is now a bathroom design staple and key to a modern high-performance bathroom. Achievable at all price points, consumers like it because it is neat, space saving and makes cleaning the bathroom much easier. But, there is consumer hesitation about installation inside walls and worry about maintenance and the weight capabilities which the VitrA Fit and Forget campaign has been designed to address.”
The Fit and Forget campaign has been created to build on the extensive knowledge retailers already have and includes a dedicated Fit and Forget microsite (featured) with in-built installation videos. Retailers can also book in-house training sessions with VitrA’s area managers. The Fit and Forget campaign is supported by both print and online advertising campaigns too. Retailers will receive a £10 Love2Shop voucher via the microsite and can find out more about VitrA’s Fit and Forget campaign opportunities by visiting the website below.
Vitra Fit and Forget | vitra-fitandforget.co.uk