The University of Kent design team has been announced official winners of this year’s AIA Student Charrette design competition, hosted by Roca.
The one-day design competition was held in the inspirational venue of Roca London Gallery this month and brought together some of the UK’s finest aspiring young design talent, alongside top-name judges, including Stephan Reinke of Stephan Reinke Architects, accompanied by mentor to the students Kevin Flanagan of PLP. This year’s unique brief was inspired by the origins of the Chelsea bun. Students were asked to consider ‘what does the food-future of Chelsea hold?’ and invent a confection that reflects this. The teams had just six hours to develop a proposal, before presenting their CAD-free designs to the jury members.
The winning project entitled ‘Great Tidal Bake Off’ by the University of Kent, and later christened ‘Mystery Bread’ by Stephan Reinke, was an inventive reimagining of Lots Road Power Station as a bakery, with ingredients that changed with the tides and boats that came to deliver from all over Europe.
Laufen’s Marketing Manager, Emma Mottram, commented: “The University of Kent impressed the jury with their outstanding design and thoughtful approach which met the complex brief. Laufen is delighted to support this exciting event and to share a preview of the innovative work from a group of exceptionally talented new designers of the future.”