kb-network    News 23 Mar 2018

Uform’s big brand refresh – Sarah Cotter explains the company’s new “forward-thinking approach”

Having experienced significant levels of growth over the last three years, market leading kitchen door and component supplier Uform has revealed a full brand refresh. The company, which started as a family business offering just two types of door, has recognised the need to evolve its visual identity to mirror its market leading position. Uform’s Marketing Manager, Sara Cotter explained:

“The Uform everyone knows within the kitchen industry isn’t changing – we’re renowned for our quality, innovation, choice and, most significantly, service. All of these elements are deep rooted within the business and we felt it was important to communicate this effectively, hence our new strapline, ‘Service. Ingrained’.”

“The new logo is modular to reflect separate components and the separation of the ‘U’ from the ‘form’ reflects the versatility of the products offered. In essence it’s ‘U form what you like with our products’.”

Cotter continued, “In the kitchen industry, where the market is continually changing, it’s imperative that we look at the role the brand is playing in terms of communicating and engaging with kitchen retailers. This shows our forward-thinking approach and the power of the brand to drive business growth. We don’t just supply doors, we innovate against convention by bringing premium quality, cutting edge ranges at a variety of price points to retailers nationwide.”


Uform | uform.co.uk