Uform is inviting kitchen retailers throughout UK and Ireland to explore its newly launched Kitchen Stori consumer website alongside its new e-commerce platform, ‘Uform Online’.
These are Uform’s latest moves in the digital domain in order to enhance its presence for both retailers and end users alike. The new Kitchen Stori website is now mobile and tablet responsive, a crucial step to meet the growing trend of users who browse online using smartphones and tablets.
It features an array of interactive tools including a ‘Design Your Kitchen’ configurator, allowing visitors the opportunity to choose a room style and select door ranges, floor colourings, handles and even worktops. A user friendly ‘Where to Buy’ section will also allow users to find their closest Kitchen Stori retailer with ease and even book design appointments directly with showrooms.
These tools will enable the website to act as an effective lead generator which will in turn support the approved network of Kitchen Stori retailers throughout the UK and Ireland.
In addition, the company has launched ‘Uform Online’, an intuitive online ordering portal, allowing retailers the ability order a diverse range of ex-stock doors, accessories and handles 24/7 at a time that suits them.
This latest move will act as an enabler for Uform to enhance the buying experience for customers as well as continuing to deliver its vision of being easy to do business with. Also mobile and tablet friendly, retailers will have full order transparency and technical product specifications as well as access to an extensive media library of marketing literature to include videos, imagery and brochures. Further enhancements such as online availability of paint-to-order products will follow in early 2017.
Uform’s marketing manager, Sara Cotter said: ‘We’re excited about our latest digital developments. An extensive amount of research has been invested in developing the new site and we’re confident that Kitchenstori.com will be well received by our retailers and end consumers alike.
“We’ve also launched a new trade focussed website at uform.co.uk and we’re confident that entering into e-commerce through Uform Online will further strengthen the award winning service that we’re proud to offer to our growing customer base”.