Kitchen appliance manufacturer Smeg has issued two new comprehensive brochures that distinguish its built-in range from its free standing range. In addition, Smeg has also produced a standalone brochure for its Dolce Stil Novo range.
The brochures detail the company’s product range which includes over 950 products across 12 categories. The free standing brochure provides a comprehensive overview of all products from range cookers to refrigeration, laundry and dishwashers. The release of the built-in brochure follows Smeg’s focus on developing its built-in range over the last twelve months, and the standalone Dolce Stil Novo brochure showcases the brand new luxury range of built in appliances and hobs.
John Davies, brand manager of Smeg UK, said: “Trade is a really key area of development for us here at Smeg and we’ve had an incredibly exciting 2016, taking some huge strides to strengthen these relationships. We hope by separating the two product ranges into built-in and freestanding brochures, it will help trade partners and consumers alike get to grips with the multitude of products Smeg has to offer.
“Communicating the vast breadth of range is vital to the brand’s ongoing development; we have separated the ranges clearly into the new free standing, built-in and standalone Dolce Stil Novo collections and structured them this way to enable retailers to upsell across the range.”
Smeg UK / smeguk.com