Following a review of marketing activity in recent years, family-owned company, Trojan Baths, has launched a range of new customer communications, including a new website – www.trojan-baths.co.uk.
David Mosley, Managing Director, says, “For decades, we have continually invested in our facilities in Huddersfield, Yorkshire, and made continual improvements to our manufacturing processes. There is a constant challenge set internally that we must have a superior product at all price points. This is achieved by using the correct materials and engineering the construction of the product. We are immensely proud of the quality products we send out on a daily basis and internally all of the team are aware of what the Trojan ‘stamp’ stands for. However, we’ve never really communicated this externally. As a business, we constantly analyse market trends and seek to develop new products to suit consumer needs and desires. With the introduction of our new marketing communications, we hope that a wider audience can finally see the extensive portfolio of products we manufacture but just how unique the Trojan brand is. We have always had consistent pricing but have the experience to help our customers put together the most compelling product portfolio too”.
However, it’s the introduction of the Ramsden & Mosley range as well as the Bathe Easy range that truly demonstrates the company’s fresh approach for the future. David Mosley adds, “We never want to bring something to market because it’s easy for us to manufacture, we are looking to create full ranges that give the end consumer exactly what they need for their overall project; consumers no longer just shop for a bath, they are wanting to recreate a look that they have seen on Instagram or capture the feel of the Pinterest board they have put together. That is why we are also launching our own social media sites – why shouldn’t a manufacturer have an opinion on bathroom trends and design? We are ultimately the people who create the products so it makes sense for us to share our thinking!”
Trojan Baths | trojan-baths.co.uk