Kitchen and bathroom surface specialist, Max-Top, has reported that its social media presence has been successful in enabling installers to set up Max-Top Quartz accounts, leading to a number of key sales.
Stephen Moss, managing director of Max-Top, said: “We place a firm emphasis on using the power of social media to engage with current and potential customers, as well as consumers, and this is reaping its rewards in terms of direct sales.
“With the introduction of installer-focused content, we have engaged with installers over 200 times on social media this year alone. These discussions have led to new customers joining our growing family of fitters, and we are now at a point where installers are contacting us directly through Facebook and Twitter, bypassing more traditional means of communication such as email or phone.
“The return on investment of social media has provided dividends in a number of surprising ways. It has been particularly beneficial in raising awareness of the Max-Top brand amongst installers, who have gone on to recommend us to fellow traders. Social has also been valuable in keeping installers up to date on the latest goings on, and driving consumer interest in our products.”
Max-Top Quartz runs a number of initiatives to promote good lines of communication between installers and the company, including free installer training workshops held regularly at Reading, Manchester and Dublin. The course is designed to help installers clearly understand the optimal ways to prepare and install the innovative Max-Top surface.