Sub-Zero & Wolf’s Knightsbridge showroom has recently undergone a £750K refit.
The refurbishment which took approximately one month to complete, now offers three new live cookery demonstration areas over two floors, featuring the full range of Sub-Zero & Wolf New Generation appliances, the brand’s largest product roll out in their 70 year history.
Strongly influenced by UK and European designers, the American appliance manufacturers have expanded their offering to encompass a range of 60cm ovens, contemporary ovens, convection steam ovens, coffee systems and cooktops, along with a choice of integrated refrigeration and wine storage ranging from 457mm, 610mm, 762mm to 914mm in width.
The lighter and brighter ground floor now includes an Asian style kitchen complete with Wolf’s new 60cm cooker, including built-in convection ovens in both 60cm and 45cm depths, convection steam oven, coffee system and drop down door microwave.
The Wolf & Sub Zero research and development team, based in Madison, Wisconsin, has listened carefully to the UK and European market and has in turn given them what they were asking for; integrated products, in a wide range of styles and sizes, as well as the classic appliances such as the iconic dual fuel range and professional style refrigeration, that Sub-Zero & Wolf have previously been known and loved for.
Echoing one of Winston Churchill’s most famous speeches, Craig Davies, managing director of Sub-Zero & Wolf UK, said: “We are now equipped with the most comprehensive range of appliances in the market, built to the highest possible standards – we asked the US, ‘Give us the tools and we will finish the job’ and my goodness, that’s exactly what they’ve done.”
A new Sub-Zero & Wolf showroom in Cannes is also due to open in early November, reflecting the worldwide product launch and continuing strength of the brands in the international market.