British manufacturer, Stoneham Kitchens, has announced the launch of its new website. Reimagined for modern readers, the responsive site focuses on customer experience and delivers inspirational imagery, helpful advice and an intuitive navigation system.
The new site has been inspired by the company’s recent extensive customer research study, which stated that buyers are wanting more clarity on the kitchen buying process and readily available design inspiration. Working from this, Stoneham introduced a new section titled ‘your journey’, which takes customers step-by-step through the selection and purchasing process, while the FAQ page provides instant answers to the most popular queries.
While customers can seek inspiration from the website’s customer stories, videos and the brand’s latest brochure. And, once set on a particular style, new filtering methods allow users to search through Stoneham Kitchen’s full range by style, colour and finish.
Adrian Stoneham, Managing Director of Stoneham Kitchens, commented: “It was important for us to create a new website that would improve user experience and provide information the customer wants, however, we also wanted to emphasise the Stoneham difference highlighting our brand identity and heritage which is evident as soon you land on the homepage.
“Our website offers a new level of interaction with existing and new customers, including useful tools such as our kitchen retailer search function. This allows users to search for their nearest showroom giving them access to Stoneham Kitchens across the country. We also have a separate login area for retailers where they can download and view useful information. We hope all our website visitors enjoy the new site and what it has to offer.”