Solid surface specialist KARONIA has launched a new company website at www.karonia.com.
The result of an intensive period of redevelopment, the new site comprises dedicated microsites for each of the company’s retail brands, MISTRAL worktops, ORELLO sinks, and KARONIA Store tooling and accessories.
The company’s web statistics confirms that visitor sessions are equally split between desktop and mobile users, and with this understanding at the fore, the company has made the mobile functionality more than just a necessary adaptation of the desktop solution. By placing it at the centre of the site’s entire development, the company has created an online presence it says is built for the future.
Analysis of previous visitor behaviour and feedback also demonstrated the need for the site to be more dynamic in presenting information specifically tailored to each type of visitor. These range from consumers to retailers, installers to architects and many others. By using the latest content management software as a platform for the site, the company says it has the in-house freedom to continually shape the site to suit visitor demands,
Following on from this approach, the redevelopment also sees the addition of a trade-specific microsite for MISTRAL worktops. As well as demonstrating the numerous benefits and features that come from being a MISTRAL reseller, up-to-date product news, marketing support, installation advice and tooling offers will also be detailed here.
Karonia / karonia.com