kb-eye    News 15 Jul 2017

Smeg takes a starring role alongside Antonio Banderas and Ben Kingsley in new film Security

Released during summer this year, the latest hard-core-action, gun-toting film Security with Antonio Banderas, Liam McIntyre (featured) and Ben Kingsley has recruited an unlikely co-star: Smeg appliances.

Smeg’s iconic retro range of fridges, dishwashers and small appliances, alongside the Victoria cookers have all taken to the red carpet in true Hollywood glamour for the blockbuster film. The appliances feature throughout the film, sat snugly against the ream of Hollywood heavyweights; the storyline focuses on Banderas’ character: an ex-special services veteran who is desperate for work and takes a role as a security guard in a shopping centre and protects a young woman on the run from a psychopathic hijacker (Ben Kingsley).

An American shopping mall casts the primary setting and this is where we see Smeg’s luxurious Italian appliances come to full attention, with focused shots on a large display of pastel products. At times they even play the role of shields – standing up against deadly gunfire like true Hollywood heroes!

From Bake Off to blockbuster, where will this iconic brand be next?

Smeg | www.smeguk.com