Shower enclosure specialist, Lakes Bathrooms, has opened a new 110-square meter showroom at its headquarters in Tewkesbury, Gloucestershire, as part of a £1.8 million refurbishment programme.
This product demonstration facility showcases 38 of the company’s most popular enclosures, bath screens and shower trays, across the Classic and Coastline Collections, plus its contract range.
The majority of displays feature optically superior PureVueHD glass, which is now supplied as standard on most products from Lakes Bathrooms and comes pre-treated with AllClear stay-clean coating.
Leading the new showroom display are products from the premium Coastline Collection, including seven of the most popular frameless walk-ins and semi-frameless enclosures and doors. These are all set on low profile trays, but work equally well in a wetroom situation. The Classic Collection is represented by 14 of its most popular products, in both fully-framed and semi-frameless designs: Quadrants, bi-folds, pivots and sliders are all on show, with a walk-in and shower screen, plus four bath screens. The MIRROR range is also represented with an inset reflective panel, which provides privacy for the shower user, yet lets light through for a bright enclosure.
Decoration in the showroom is colour themed to co-ordinate with the product collections, and the PureVueHD difference is clear to see, in contrast to standard green glass. The point of sale and promotional materials that Lakes Bathrooms offers to its retailers are also on show and the company can provide product training in this new space. Included in the new showroom is an informal meeting zone, which Lakes Bathrooms plans to make available to its customers. With a central location, near to the M5 motorway in Gloucestershire, this will be a useful gathering place for all customers, from national accounts to independents.
The new showroom represents a £200,000 investment and completes a £1.8 million refurbishment programme at Lakes Bathrooms’ headquarters.
(All trademarks acknowledged.)
Lakes Bathrooms / lakesbathrooms.co.uk