kb-network    News 15 Mar 2018
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Secret to success – How Uform achieved massive footfall at its first-ever KBB exhibition…

Having announced, in the run-up to KBB, that the company would be celebrating its 25th birthday at KBB, Uform managed to draw a huge crowd to its large 256.5 sq m stand – one of the biggest. As well as the birthday celebrations and the imperious stand, Uform drew visitors by circulating rumours of its brand refresh before the event, getting visitors excited for the unveiling at the NEC. On top of these tactics, Uform showcased a plethora of launches: four kitchen ranges, five stained colours, and six new paint-to-order colours.

Increasing Awareness
Commenting on the event, Uform Chairman Eamon Donnelly said, “KBB was simply fantastic. We are hugely delighted with the footfall we generated and visitors to the stand were inspired by our latest product offerings. As first-time exhibitors our objectives were clear, we wanted to increase brand awareness in order to further penetrate the market, and our new brand refresh was also warmly welcomed.”

Birthday Celebrations
A lively line up of entertainment, including renowned Irish musician: Fiddler Adam, drew visitors who enjoyed cupcakes washed down with beer and prosecco. To top off the evenings, visitors were treated to prize draws with giveaways including £5,000 worth of Thomas Cook holiday vouchers, luxury Fortnum & Mason food hampers and House of Fraser vouchers to name a few.

Eamon continued, “The Uform team have worked tirelessly over the last 12 months to make this event a success and we can categorically say that our stand design and visitor experience was first class.”

Uform | uform.co.uk