Designer    News 16 Apr 2018

Salone del Mobile, Eurocucina – Electrolux shows latest innovations and hints at big announcement

At EuroCucina, live cooking shows from expert chefs will be demonstrating Electrolux’s latest innovations.

“Whenever we introduce new products our focus is on enabling great experiences rather than merely thinking about product features,” said Dan Arler, Head of Major Appliances EMEA at Electrolux. “Experiences are determined by true benefits such as intuitive use and design quality as well as by surpassing consumer expectations regarding the results that they will achieve.”

Products being launched at the trade show include the new Electrolux SenseCook Pro hob range (featured), with features allowing the user to set the correct temperature in the pan, keeping it consistent for better frying results. While highlights in food preservation include temperature and humidity technologies that retain market freshness for longer. Ingredients are also easier to find, with moveable bins and the SpinView plate that turns 360 degrees within the fridge.

Offering a glimpse of the future at EuroCucina, Electrolux will showcase an Assisted Cooking Concept area. Featuring ovens with responsive glass that changes opacity based on proximity, to worksurfaces that integrate chopping boards and knife cleaners, this conceptual space will give an insight into the future of kitchen design.

Later this week, Electrolux will announce a strategic partnership around a digital platform that will deliver personalized cooking journeys within the kitchen.

To hear more about the company’s grand plans, read Simon Bradford’s exclusive pre-show interview, here.

Electrolux |