Roper Rhodes Ltd has unveiled a fresh, new brand identity and updated logo for its Roper Rhodes brand.
Reinforcing the company’s British credentials, the new logo reflects an updated vision for the brand while also highlighting Roper Rhodes’ longstanding association with Bath, where it was founded in 1979 and is still based today.
The new brand identity was unveiled to customers at kbb Birmingham in March, where Roper Rhodes Ltd exhibited for the first time in eight years, displaying the latest launches from its Roper Rhodes brand alongside new and bestselling products from the Laura Ashley Bathroom Collection.
The new logo is included on the latest versions of the company’s Bathroom Book and dedicated Fitted Furniture brochure, both of which feature a cleaner, more image-led style and easy to read format, with colour-coded sections highlighting different product categories.
Simon Taylor, Roper Rhodes’ marketing director, said: “Clean, fresh and modern, the new identity for our Roper Rhodes brand better reflects our more contemporary offering while also highlighting our credentials as a longstanding, leading British brand.”