PWS’ has unveiled a new website for its recently-launched Biography kitchen brand, and it’s already proving to be a hit with retailers and consumers alike, says the company.
Following the 5 distinct lifestyle themes that underpin the philosophy behind the presentation of Biography, the style of the site has a modern and clean feel that’s both engaging and simple to navigate.
The website is a very important element of the marketing support package for Biography retailers, says PWS. It is designed to effectively generate quality leads, something that Beverley Winterburn, company director at Biography retailer Inline Kitchens reiterates, ”We are extremely impressed with the new Biography website, it really sums up exactly what our customers are looking for in an affordable contemporary kitchen, with the crisp presentation of the lifestyle photography and just the right balance of information, plus it’s also very easy to follow.
“We have already received some very strong leads as a listed retailer. The latest client came through the door with a screen grab of a kitchen and wants us to replicate the design exactly, including the mix of door colours and worktops, right down to the linear island layout. The photography is aspirational yet achievable and this is what I believe makes the site so appealing and successful.”
With the strapline ‘Your kitchen, your lifestyle, your way’ the site is designed to take visitors through a process that will not only engage and inspire but will deliver plenty of practical advice and guidance on key considerations for their new kitchen, including storage and worktops.
The site is fully optimised for tablet and mobile phone, structured around an interface that makes the presentation and navigation both easy and a pleasure to work with. A popular area of the site is the showcase of videos at http://www.biographykitchens.com/video-showcase/ enabling consumers to explore the kitchen styles in more detail.