German manufacturer, Poggenpohl, has been handed the ‘Superbrand 2016/17’ trophy at the brand’s prestigious German awards evening.
Renown as the largest international marketing organisation, Superbrands has been rewarding Germany’s best and strongest brands for more than 22 years.
The prestigious ‘Superbrands Germany’ honour is awarded after a high-profile expert panel appraises the German products and brands to determine whether its brand dominance, customer loyalty, goodwill, durability, and brand acceptance is of an exceptionally high standard.
Commenting on the company’s award, Christaine Danielsmeyer (pictured) stated “This award further confirms Poggenpohl’s enduring marketing acceptance. Poggenpohl has been and still is a pioneer of modern kitchens and is geared to people’s needs and to today’s requirements.
“Poggenpohl stands for competence. Confidence in the brand and the associated performance promises are always at the forefront of consumers’ minds.Poggenpohl | poggenpohl.com