Following what it says is a ‘significant’ investment, kitchen and bathroom products distributor PJH is planning to launch its upgraded Prima range in November.
According to PJH, Prima now offers some outstanding products that remain competitively priced for the mid-market. In particular, as well as a new range of ovens, hoods , splashbacks, cooling and dishwasher products, a new Prima Plus (“Prima+”) category has been unveiled.
This new range says PJH offers appliances with the type of features, functions, design-led looks and sleek finish usually associated with high-end brands but it avoids many of the extra features that often go unused – and thereby keeps the price competitive.
New appliance functions in the higher spec Prima+ range include features such as ovens with a 76 litre capacity and removable glass doors for easier cleaning; hoods with white LED touch controls; an A+++ dishwasher with an ‘In Operation’ floor light; and fridge freezers with silver trim finish throughout and optional chrome wine racks. In addition, the Prima brand is protected online so that Prima stockists can make a protected margin
“A higher spec appliance range with new design-led features and extra functionality, yet at the same competitive pricing level is nothing but great news for our Prima stockists – both current and prospective,” said James Bethell, Prima product manager. “Our Prima design and manufacturing team have been busy behind the scenes all year developing and enhancing our popular Prima Collection, combining quality, designer looks, product performance and value for money more effectively than ever before.”
The new Prima Collection now features in a new look consumer brochure and PJH is supporting stockists with new POS, website, product videos to demonstrate features and benefits, competitive display deals and regular promotions.
In addition, the collection includes a free 5 Year Warranty (five years on parts and two years on labour). The aftercare package is via an expanded in-house Prima Care Team.
The new range can be ordered via PJH’s Partners Portal website at: www.partners.pjh.uk