Designer    News 07 Apr 2017

As part of National Tile Week, British Ceramic Tile research the top British design trends

When it comes to British design, homeowners are wanting a regal touch. Conducted as part of National Tile week, commencing the 10th to 17th April, British Ceramic Tile have released research on homeowners’ current wants, wishes and inspirations when it comes to designing their homes.

As always, the British public are heavily led by celebrity style; but the iconic glamour pads of footballers, film stars and TV’s reality show faces are forgotten. Instead 30% of homeowners surveyed stated they would want a kitchen design like Jamie Oliver – lived in, homely and slightly shabby chic.

Customer care is also an integral part of the design process, with every designer, manufacturer and sales person wanting their client’s to have the very best experience possible when working with them. But when working with a couple should focus no longer be an even split? British Ceramic Tile’s survey states that British couples admit a highly uneven split in the decision process, with 70% of women undertaking interior design in the home, and only 30% of men allowed a say in the overall look.

Further, Britain’s most design conscious city was voted to be London, trumping the eclectic locations of Manchester and Birmingham, which ranked in the top five. With London’s royal residence, Buckingham Palace, being chosen as the most iconic design building.

It is fair to say, this year’s design trends will be a challenge for those in the industry; with the want for royally luxurious schemes, which have a chef-inspired rustic twist – it seems opposites can attract in every situation.

British Ceramic Tile |