kb-network    News 16 May 2017

Next stop…Birmingham! GROHE heads to the Midlands to show-off all its latest products

GROHE’s Work Smarter truck tour has officially arrived at Victoria Square, Birmingham, to spread the word on its latest product offerings.

After initially launching at the Installer 2017 Show in Coventry last week, the truck tour has now arrived at its fourth tour destination – having previously parked up at Oxford and Bristol City Football Club.

The tour aims to provide information on the industry’s latest technology, as well as showcasing a wide range of GROHE’s innovative product offerings, including fully functioning models with water.

Commenting on the tour’s ongoing success, marketing director, Raj Mistry stated “The tour is designed to bring the GROHE experience directly to you via a mobile showroom complete with GROHE experts on hand.”

Grohe added that the trade focus for Birmingham includes “imparting professional expertise, aiming to add value to an installer’s day-to-day work life. Visitors will be able to participate in installation and product training under real life conditions.”


The tour continues on its journey tomorrow, heading-off to Northampton RFC and then to Shrewsbury the following day.

GROHE | grohe.co.uk