Designer    News 28 Mar 2018

Newform follows its successful UK launch with fresh new catalogue and Salone Del Mobile sneak peek

Formerly known as a B2B bathroom and kitchen manufacturer, recent years have seen Newform open up new markets on the world stage and collaborate increasingly with key architects and designers to promote Newform to consumers. Most recently, and perhaps most significantly, Newform sponsored KBB 2018, at which it held its official UK and Ireland launch. Following a highly successful launch, Newform has now released a new catalogue and hints at the contents of its presence during Milan Design Week.

As well as running events at its Milan showroom, the brand will be ‘realizing products able to satisfy demands and desires’ with its new project ‘Newform for You’. Built into lifestyle settings at the brand’s International Bathroom stand (Hall 22, F26-30), Newform’s novelties – for bathroom, kitchen and wellness areas – will be ‘very seductive’. The layout presents several distinct areas. One such area, a sophisticated loft, will welcome guests to into a lounge where they can sit, discuss, and appreciate Newform’s best-sellers.

In addition, the O’Rama series [featured] will be displayed in six new ‘Exclusive Metal’ and six new ‘PVD’ (Physical Vapour Deposition) finishes. Available in Titanium Satin/Glossy, Gold Satin/Glossy and Copper Satin/Glossy, the ‘Exclusive Metal’ finishes combine elegant aesthetics with state-of-the-art technological performance. Thanks to low light reflectivity, their surfaces are super-opaque as well as being anti-fingerprint and highly resistant to scratches and abrasions.

The cutting-edge ‘PVD’ (Physical Vapor Deposition) finishes display a treatment based on the vacuum deposition of an ultra-thin film. This provides a refined and durable coating which significantly reduces the bacterial load, hence making it easier to clean and exceptionally hygienic, as well as offering colour fastness and resistance to abrasions. CopperBronze, GreySeven, Gunmetal, Brushed Gunmetal, Brushed SkyChrome and Brushed Stainless Steel tones are available.

A stand conceived with an important scenographic value, architectural style, refined details, and interplay of light and shadow, will reflect Newform’s new corporate personality.

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