The world’s leading purveyor of premium domestic appliances, Miele is now the exclusive kitchen appliance partner of the international awards organisation, The World’s 50 Best Restaurants and will, among others, present the ‘Miele One To Watch’ award.
“50 Best and Miele are united in their passion for cooking at the highest level, for stylish pleasure and their pursuit of perfection,” said Axel Kniehl, Executive Director of Marketing and Sales, Miele Group. With this partnership, the brand is reinforcing its position as ‘The Kitchen Experience Brand’ in the premium segment.
Tim Brooke-Webb, Managing Director of The World’s 50 Best Restaurants, added: “50 Best is delighted to be working so closely with Miele, a partner with whom we share longstanding values of quality, innovation and excellence in the culinary world.”
Miele is now the partner of the three awards programmes which take place annually, and will also present the ‘Miele One To Watch’ award ahead of the events. This award recognises aspiring talent and identifies restaurants with the potential of being promoted to the list of best restaurants in the near future.
The next ‘Miele One To Watch’ award is due to be announced in mid-March 2018, ahead of the ‘Asia’s 50 Best Restaurants’ event in Macao, China, on 27 March 2018. Furthermore, the ‘#50BestTalks’ will also be presented by Miele, and comprise of a series of culinary live conferences and demonstrations by the world’s leading chefs de cuisine, sharing their visionary thoughts on the future of gastronomy.
Axel Kniehl commented, “Our aim is to inspire demanding lovers of fine fare from around the world. I am very much looking forward to their feedback.”
Featured: Tim Brooke-Webb, Managing Director of The World’s 50 Best Restaurants with Dr. Axel Kniehl, Executive Director of Marketing and Sales, Miele Group.Miele | miele.co.uk