kb-network    News 03 May 2016

Michael McLaughlin of GfK says integrated appliances lead the way in the current housing market

“With the housing market picking up and a wider trend towards open plan living, integrated appliances have been big winners over the past couple of years,” reports Michael McLaughlin of GfK.

“Ovens have enjoyed sustained growth over this period and value sales across the year have increased 15%. This makes it one of the top performing categories in major appliances and brings the value of the market up to £312million.

“Single ovens continue to account for over 60% of the category but double ovens have captured share with value sales rising 20%. This follows the common movement towards greater capacity appliances within the kitchen.

“The other development is the one towards self-cleaning ovens. No one enjoys the dreaded chore of scrubbing the oven and so products which can do this for you have unsurprisingly grown in popularity. Pyrolytic ovens have experienced double digit growth every year since their introduction despite average prices (£609) over twice that of an oven without cleaning capabilities.

“Sales over the past twelve months have improved by 35% in value with the sector now accounting for 15% of the ovens market.”

GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK’s long-standing data science experience. This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries.