Designer    News 28 Apr 2016

Manufacturer Smeg UK opens new eco-conscious show room in Abingdon, Oxfordshire

Smeg UK has opened a new eco-conscious headquarters, on the site of the original MG car works.

The triple-storey Magna Building places emphasis on light, living green spaces and natural materials, set in four acres of landscaped land that has transformed the former brownfield site in Abingdon, Oxfordshire.

Featuring iPad controlled meeting rooms, plus a showroom, cookery school and theatre facility, the 43,000 sq. ft. building has been future proofed to support the ongoing expansion and growth of Smeg’s UK operations. And following Smeg’s principle of ‘technology with style’, the building has a sophisticated design with a modern and muted palette with greenery throughout.

The airy and open plan environment will also act as a hub for local groups, as well as an enabler for growing already close ties with charities, schools, business and enterprises.

The building was christened Magna as not only is it the Latin for ‘great’, but also the name of an award-winning MG car produced on the site in the 1930s.

Smeg UK managing director Mike Giddings said: “We’re delighted to have secured a fantastic new head office building to support the brand’s ongoing expansion in the UK. Akin to Abingdon, Smeg has a wealth of history and heritage, and as a local employer and family-run business, we’re keen to continue to develop links with the Abingdon community.

“The new purposely developed building is in an inspirational setting, a space epitomising the company’s values – at the forefront of technology, style and design.”