Choosing a dramatic, on-trend shade of purple, the Lucite brand has completely reimagined its iconic branding. The chosen colour aims to communicate ‘luxury, originality and visionary thinking for the future’.
The companies new distinctive logo will make the Lucite mark instantly recognisable within the bath industry while communicating the level of quality and expertise on offer. Passionate about what they do, Lucite is continuously working with designers and manufacturers to achieve the highest performing acrylic sheets for baths, showers, basins and spas.
Along with a new logo and colour palette, the company has also launched its newly-updated website, which incorporates the new purple theme and distinctive logo.
Lucite | luciteacrylic.com