The declaration outlines a joint commitment to support the realisation of the United Nations Sustainable Development Goal 6: Ensure access to water and sanitation for all. The groups supporting this endeavour are: LIXIL, a global housing and building corporation, and the parent company of sanitary technology manufacturer GROHE; Saraya, a leading hand hygiene and sanitation brand; and ANA BLUE WING, a campaign funding ‘changemakers’ seeking to tackle social issues across the world.
Approximately 2.3 billion people around the world lack access to safe and sanitary toilets and every day, 800 children under five years old die from diseases due to unclean water or poor sanitary conditions. According to a survey conducted by LIXIL Group and Oxford Economics, the economic impact of poor sanitation amounted to $223 billion annually as of 2015.
In order to realise the objectives of the project, the championing brands believe that affordable and sustainable innovations and solutions must be brought to market, and that Japan has an important role to play owing to its unique and advanced toilet culture. The founding partners will work collectively, utilising their accumulated knowledge and expertise to promote activities aimed at resolving sanitation issues around the world.
World Toilet Organization founder and CEO, Jack Sim, said: “Toilets are culture. With good toilet culture, behaviour change will come. Japan has successfully exported many aspects of its culture to the world, for example, manga, Japanese food, kaizen; now is the time for Japan’s toilet culture. Today’s declaration is the first step. We call upon others in Japan to join this movement. This will bring many benefits to those in the world who lack proper sanitation, and also enhance Japan’s soft power.”
LIXIL Group Executive Officer and Senior Managing Director, Jin Montesano, said: “At LIXIL we believe that access to safe and hygienic sanitation is a basic human right, and that the knowledge and technologies exist to tackle this problem. We are committed to playing our part to bring innovative and sustainable solutions to market, such as the SATO range of affordable toilet products, and enhancing coordination with other Japanese stakeholders in line with today’s declaration.”
As a global leader in sanitaryware and water technology, LIXIL has pledged to improve access to sanitation for 100 million people by 2020. To achieve this, the company has established a dedicated business called Social Sanitation Initiatives that is developing and bringing to market innovative technologies aimed at the base of the pyramid. Among these is the SATO range of affordable toilet solutions, which are already trusted and used by more than six million people in over 15 countries in Africa, Asia, and Latin America.
LIXIL | lixil.com
Saraya | saraya.com.au
ANA BLUE WING | ana-bluewing.com