Exclusively for UK-based designers, Liberty’s ‘Open Call’ competition is a ground-breaking way for the store to source new products, and an exciting opportunity for those struggling to get noticed in the industry. Simply by uploading a photo of their products to Instagram using the hashtag #LibertyOpenCall, homeware designers can received the attention of the iconic London-based department store.
“Liberty London has always been at the vanguard of discovering new talent and our mission statement is all about discovery,” explains Sarah Coonan Head Buyer at Liberty London, “This competition is going back to our core aim of uncovering the extraordinary.”
Sarah goes on to say, “This year we decided to bring the Liberty London Open Call up to date using social media, as more people than ever are using channels like Instagram to show and sell their creations. Liberty London’s mission is to bring together an edit of the world’s greatest craftsmen and this competition will help us to find the best new talent from around the British Isles.”
Liberty London’s buying team will select their favourites, and the successful entrants will have their homewares stocked in the world-famous home department.
Are you a talented designer? Upload your photos to Instagram with the hashtag #LibertyOpenCall and while you’re at it, tag us too @kb_eyeLiberty London | libertylondon.com